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E-mail is used as a marketing technique by businesses for a reason: It works. This form of communication allows you to reach out to prospects quickly and easily, but you need to do it right if you are going to reap the benefits of this powerful marketing tool. ™

Why Use E-mail for Lead Generation

E-mail as a marketing tool has a number of benefits. For one thing, it's a very cost-effective way to contact prospects. Rather than sending out a message by regular mail and incurring the cost of postage, you can deliver your message to a prospect in a very short time.

Plan Your E-mail Marketing Strategy

If you want to make the most of this strategy, you are going to have to do more than simply do a mass e-mail blast to anyone you think may be interested in your message. A much better choice is to target your e-mails to prospects you believe will be interested in hearing your message.

The idea here is not to do a mass e-mail blast in hope of getting a few good leads. If you do your homework in the planning stage and think about how you can make your e-mail message relevant to the reader your Return on Investment (ROI) will be much higher.

Use Your Subject Line to Create a Hook for the Reader

If you can't get your prospect to open your e-mail, you have no chance of connecting with him or her. Get creative when composing your subject line so that the person receiving your e-mail will be curious enough to click on it.

Get to the point quickly.

Your e-mail marketing campaign is not the place to have a long dissertation. You may have a lot of information you want to share with your reader, but now is not the time to overwhelm him or her. At this point, you want to walk the fine line between providing enough information to make your reader take the next step and making the e-mail so long that 3D2B your reader closed it before getting to your call to action.

Tell the Reader What to Do

If you are sending out e-mail marketing messages, make sure you let your reader know what you want him or her to do next. An effective next-step strategy is to provide a link to a special landing page where your prospect can sign up for your mailing list. You will want to give the reader an incentive for doing this, so make sure you offer a free report or a discount coupon at this point.

If you follow these strategies to generate more leads through e-mail, you will be able to continuously add new prospects to your mailing list, which will ultimately lead to increased sales for your online business.

Many real estate agents feel a little uneasy about calling people since the Do Not Call List was established in 2003. Even though it has been 5 years, some agents are still unsure about how to call prospective clients and remain within the guidelines of the Do Not Call List's regulations. Many real estate agents relied on cold calling to generate leads and drum up new business. With the Do Not Call List in place many agents believe that they cannot call anyone that they haven't actually spoken to face to face before. But in reality, that is not the case.

The law states that a company may call a consumer for up to three months after the consumer makes an inquiry or submits an application to the company. That being said, all a real estate agent has to do is get that prospect to contact them first. They are then free to call them for up to 3 months. (If the caller specifically requests that the agent not call them back or put them on their do not call list, the agent must comply.) Now some agents may say that if all the prospects were calling them, they wouldn't have to worry about not being able to call people on the Do Not Call List. Well, the reason prospects aren't calling those agents and making inquiries is because the agent is not giving them a reason to.

Agents must provide prospects a compelling reason to call. There needs to be something in it for them or they won't pick up the phone. So you have to ask yourself, what is it that people in the market to either buy or sell a home need? The number one thing they need is INFORMATION. Information is a powerful thing. Without it everything is a guessing game. How are people to make an informed decision without educating themselves? As a real estate agent, you are in a unique position to provide them the information they need. Becoming an information provider is a great way to generate leads and have those leads call you.

A real estate agent can establish themselves as an information provider by offering people free reports about a variety of subjects that would be helpful to prospective buyers and sellers. For example, if an agent is looking to attract sellers a report on ""How To Sell Your Home In A Down Market" would be especially helpful to a seller right now. On the same note, a report on "Why Now Is The Best Time To Purchase A New Home" would be equally popular. You can even be more specific with your reports. Offer reports such as "Buying A Retirement Home In insert your area here" to generate leads in that market. A report on "How To Go From A Renter To Owner In 90 Days" will generate leads of a different kind. By offering these reports you are doing a number of things:

Now all this is fine and good but, if you can't track these prospects that are contacting you to get information, it is a worthless effort. One way to do that is by using a toll free number call capture system. A call capture system is going to allow you to capture their name, address, phone number and the report requested by your callers - vital information on how to get back to them and what you will say when you do. Here are 2 aspects of a toll free call capture system that will help you generate leads without fear of the Do Not Call List, as well as track where those leads are coming from:

The Do Not Call List definitely changed the way real estate agents generated leads. However, it does not mean that they are unable to generate just as many - if not more - leads by calling people on the phone. The key is getting those people to call you first and you can take it from there.